Talent management and cross-border brand marketing
MVP is a talent management and cross-border brand marketing company spanning mainland China and North America. It provides positioning, channel operations, brand partnerships and reputation management for celebrities, creators and founders, and social media advertising, PR and influencer marketing for brands going global or entering China.
Founded in 2023 and headquartered in Toronto, MVP (Mega Volume Production, 十方众声) contracts through entities in mainland China and Canada.
What kind of company is MVP?
MVP (Mega Volume Production) was founded in 2023 and is headquartered in Toronto, operating in mainland China and North America through two lines of business. In talent management, a dedicated team looks after each client long-term, covering positioning, channel operations, brand partnerships and reputation management. In cross-border brand marketing, MVP runs social media advertising abroad for Chinese companies and brands, Chinese-language PR and social media advertising for international brands entering China, and creator partnerships across the border.
MVP has two registered companies: 北京十方众声传媒有限公司 signs contracts for business in mainland China, and Mega Volume Production Inc. signs for business elsewhere. How to look both up: About MVP. How MVP differs from an MCN (a network that signs creators in large numbers) or a talent agency: the comparison.
MVP Mega Volume Production
EST. 2023 · TORONTOMAINLAND CHINA / NORTH AMERICA · CHINESE / ENGLISH
- Registered companies
- 北京十方众声传媒有限公司 Mainland ChinaMega Volume Production Inc. Canada
- Platforms
- Douyin · Xiaohongshu (RedNote) · WeiboBilibili · WeChat ChannelsWeChat Official AccountsYouTube · Instagram · TikTok
- Talent clients
- About 20 across categories, over 40 million followers in all
Who does MVP work with?
MVP’s talent management serves four kinds of clients: creators and influencers, celebrities and artists, founders and executives, and companies and brands. Their influence comes from different places, so MVP works with each differently; how each type works with MVP, and how clients are selected, is on Who we work with.
Founders & executives
Personal branding built around limited time, from positioning to privacy protection
Creators & influencers
Brand deals, operations and pivots for established creators
Celebrities & artists
Social media and digital presence, alongside your existing agent or manager
Companies & brands
One plan for the official, founder and employee accounts
What does MVP do for established public figures?
MVP’s talent management comes as five services. Strategy: working out who you are, who you speak to and why people remember you. Development: building up an account that already has a base and room to grow. Channel operations: running your accounts day to day. Partnerships: finding brands and negotiating deals. Protection: watching for bad press and dealing with infringement and crises. You can hand MVP all five or start with one.
Brand strategy
Defines your positioning, content direction and commercial limits
Talent development
Turns a growing account into a long-term career
Channel operations
Runs your accounts, content and fan communities across platforms
Partnerships & opportunities
Finds brand deals that fit you, and negotiates fees and contracts
Reputation & risk
Monitors risk, responds to crises and repairs reputations
What cross-border marketing does MVP do for brands?
MVP offers brands three cross-border services. Going global: ads on TikTok, Facebook and Instagram, Google and YouTube, X, LinkedIn and other Western platforms for Chinese companies and brands, plus their official accounts abroad. China entry: Chinese-language press releases for foreign brands, and ads on Douyin, Xiaohongshu (RedNote), WeChat and other Chinese platforms. Cross-border influencer marketing: matching brands and creators between China and North America, in both directions. MVP opens the ad accounts and settles the spend, and reach and ROI targets can be written into the contract; see Brand marketing.
Which platforms and tools does MVP work with?
For promotion, PR and partnerships MVP works through the platforms’ own consoles and the industry’s standard tools: ad platforms in China and abroad, the official creator marketplaces, the press wires, ticketing and data tools.
Paid promotion in mainland China
Official platforms for creator deals
Paid promotion outside China
Press distribution and media
Live events, venues and ticketing
Music release and artist tools
Chinese-community channels in North America
Data, trends and monitoring
The names and marks of these platforms and tools belong to their owners.
How does working with MVP begin?
Working with MVP begins with an application, and talent management follows the five steps below; the details and the three ways of working together are on Our approach. Brand projects start from the same form; how the brief, the proposal and the quote follow is on Brand marketing.
Apply
On the Contact page, say who you are, which platforms you are on and what you want to solve. You don’t have to give a real name yet, and no contracts or account data are needed at this stage.
Initial review and reply
MVP assesses whether there is a fit and gives you a clear answer; only the people who review applications see yours.
NDA, then a meeting
Both sides sign an NDA before the first meeting, or earlier if you ask. In the meeting you describe where you are and what you want, and you can ask about MVP’s method and team.
Diagnosis and proposal
MVP first runs a diagnosis: a review of your accounts, content, deals, existing contracts and risks. Then it proposes a plan that says what will be done, who does it, for how long, what it costs and how to leave. The diagnosis is free.
Sign and start
Once the contract is signed, a dedicated team looks after you long-term and agrees regular reviews with you.
Why choose MVP?
MVP works in two markets with one team accountable end to end: it operates in mainland China and North America at once, one team connects positioning, operations, partnerships, communications and risk management, and a dedicated team looks after each client long-term.
By its own count, as of October 2026 MVP works with about 20 talent clients across categories, with over 40 million followers across platforms; its founding team and partners bring more than 15 years in show production, tour promotion, event planning and media marketing.
For brands, MVP opens the ad accounts and settles the spend, and targets such as reach and ROI can be written into the contract, with the platforms’ ad-console reports as the evidence. Client information is handled under NDA; see Confidentiality.
What is changing for high-profile creators and public figures?
Labeling AI-Generated Content: China’s Rules vs Platform Policies
As of October 2026, China’s Measures for Labeling AI-Generated and Synthetic Content require AI-made text, images, audio and video to carry labels: AI tools add a visible label where content could mislead and an implicit one to the file metadata, platforms check and display them, posters declare AI content, and no one may strip a label. Douyin, Xiaohongshu and WeChat Channels write the duty into their terms, while TikTok, YouTube and Meta require labels on realistic AI content and may add labels automatically when files carry C2PA or similar signals.
Ad Standards Influencer Disclosure Guidelines 2025: What Changed
The Fall 2025 edition of the Ad Standards influencer disclosure guidelines, current as of October 2026, changes the Fall 2023 edition this way: it accepts Gifted and InvitedGuest, lets a clear paid-partnership tool stand on its own, and adds guidance on safe zones, affiliate links, child audiences, and AI-generated influencers and images. The guidelines are the Canadian advertising industry’s own recommended practice; the law behind them is the Competition Act, enforced by the Competition Bureau.
China Advertising Law absolute terms: when an ad may say “best”
China’s Advertising Law bans absolute terms such as “national-level”, “highest-grade” and “best” in Article 9(3), and as of October 2026 local regulators apply it with SAMR’s 2023 Enforcement Guidelines on Absolute Terms in Advertising. A claim that points at the product and fits none of the guidelines’ nine carve-outs can cost the advertiser a fine of CNY 200,000 to 1,000,000; a first use with slight harm, promptly corrected, may go unpunished.
Frequently asked questions
What does MVP mean by “talent management”?
At MVP, talent management means building and looking after the public profile of a founder, creator, celebrity or company, which Chinese marketers call an “IP”. It is not HR talent management (hiring and developing employees), and MVP does not license entertainment franchises or design characters or mascots.
Why does MVP only work with established public figures?
Because a dedicated team looks after each client long-term: strategy, day-to-day accounts, brand deals and protection together. “Established” means, for creators, at least 100,000 followers and a steady record of content and brand deals; celebrities, founders and companies are judged by their standing in their field, not by follower count alone. How each kind of client pays is set out under How does MVP charge?. This bar applies to talent management only; brand work has no minimum, see Brand marketing.
Does someone who is already well known still need a talent manager?
It depends on whether today’s problems are more than your current team can handle. Once you are known, the question usually shifts from being seen to lasting: a positioning that has aged, weaker deals, a team pulling in different directions and more risk. Those problems need one team that answers for the whole picture.
Which markets and languages does MVP work in?
MVP works in mainland China and North America, in Chinese and English. Talent management covers Douyin, Xiaohongshu (RedNote), Weibo, Bilibili and WeChat as well as YouTube, Instagram and TikTok, see Channel operations; brand work takes Chinese brands abroad, mainly to North America, and brings international brands into China, see Brand marketing. The two contracting companies are listed on About MVP.
Tell MVP what you want to achieve
Whether it is talent management or cross-border brand marketing, send your brief and MVP will assess it and come back with a proposed next step.