About MVP (Mega Volume Production, 十方众声)
MVP (Mega Volume Production, 十方众声) works in two lines: talent management, building the long-term public profile of celebrities, creators, founders and companies from strategy to protection; and cross-border brand marketing for brands going global or entering China. Founded in 2023 and headquartered in Toronto, it contracts through Mega Volume Production Inc. abroad and 北京十方众声传媒有限公司 in mainland China.
What is Mega Volume Production, and where is it based?
Mega Volume Production is the company behind the MVP and 十方众声 brands, with the English subtitle Confidential Talent & Brand Management; each of the facts below can be checked.
- Legal entity
- Canada: Mega Volume Production Inc.; mainland China: 北京十方众声传媒有限公司. Business in mainland China is contracted by 北京十方众声传媒有限公司, business elsewhere by Mega Volume Production Inc.
- Registry look-ups
- Mega Volume Production Inc.: Corporations Canada, the federal corporate registry, corporation number 1646126-3;1 北京十方众声传媒有限公司: by name in China’s National Enterprise Credit Information Publicity System2
- Founded
- 2023
- Headquarters
- 2225 Sheppard Avenue East, Toronto, Canada
- Regions and languages
- Mainland China and North America, with cross-border work in both directions; working languages Chinese and English
- Focus
- Talent management: strategy, development, channel operations, partnerships and reputation protection for established founders, creators, celebrities and companies. Cross-border brand marketing: social ads for Chinese brands going global, PR and social ads for brands entering China, and cross-border influencer marketing
- Official channels
- Website www.mvpdata.net; email info@mvpdata.net (for partnerships, press and careers), and staff use @mvpdata.net addresses; Instagram @megavolumeproduction; TikTok @mvpstudioca; LinkedIn company page; official WeChat (QR code on Contact); concert promotion brand MVPSHOW at mvp-show.com
Notes
- Federal corporation information - 1646126-3
- 国家企业信用信息公示系统 (National Enterprise Credit Information Publicity System)
What does MVP do today, and is it still an MCN?
MVP today works in two lines side by side: talent management and cross-border brand marketing. It does not describe itself as an MCN, a network that signs creators in large numbers and shares their income.
In talent management, MVP is the long-term partner of established founders, creators, celebrities and companies. It looks after the whole of a client’s public profile: strategy, development, channel operations, partnerships and protection. “Established” means, for creators, at least 100,000 followers and a steady record of content and brand deals; founders, celebrities and companies are judged by their standing in their field, not by follower count alone.
In cross-border brand marketing, MVP does three things for brands: social ads and marketing on Western platforms for Chinese companies and brands going global; Chinese-language press releases, media outreach and ads on Chinese social platforms for foreign brands entering China; and matching brands with creators in both directions. Brand work has no minimum size; see Brand marketing.
That positioning developed over time. From 2023, MVP worked in North America as Mega Volume Production, as an agency for Chinese-speaking influencers and in cross-border brand marketing: social media ads abroad for Chinese companies and brands, Chinese-language PR and social media ads for international brands entering China, and creator partnerships in both directions, across Douyin, Weibo, Bilibili, WeChat and Xiaohongshu. MVP also promotes concerts, a business that continues under the MVPSHOW brand. In 2025, MVP moved its focus to long-term management and adopted its talent management positioning. The brand work has continued throughout; going-global social ads, China-entry PR and social ads and cross-border influencer marketing now make up cross-border brand marketing, the second line beside talent management, and brands can send a request through Contact.
MVP does not sign creators at scale. With creators and influencers it signs management contracts, under which the creator authorizes MVP to handle their commercial work for an agreed share, and acts as their management company; with celebrities, founders and companies it works under service agreements.
What are MVP’s operating principles?
MVP works to eight operating principles covering fees, who it works with, confidentiality, account ownership, transparent income, crisis statements and replies to applications; most come with a way for you to check them.
MVP never charges creators upfront fees
Celebrities, founders and companies work with MVP under service agreements; applying and the diagnosis are free for them too, and how they are charged is set out under How does MVP charge?.
How to check
No step of applying or signing ever asks a creator for money.
It works only with established talent, and willingness to pay is never enough on its own
Creators and influencers: at least 100,000 followers and a steady record of content and brand deals. Founders, celebrities and companies: judged by their standing in their field, not by follower count alone. If you are unsure, apply anyway: every application gets a reply. This bar applies to talent management only; brand marketing has no minimum, see Brand marketing.
The NDA is signed before the first meeting and binds both sides; it stays in force after the work together ends and after staff leave
How to check
You receive the NDA, signed by both sides, before the first meeting.
By default neither side makes the relationship public, and MVP never uses it in its marketing
MVP does not publish who its clients are, only roughly how many; if you want to announce the relationship, the scope is agreed in writing.
How to check
Look at MVP’s website and official accounts: no client is named.
Accounts are registered to and held by the client or an entity they designate, and MVP never asks for them to be moved into its name
The “entity” is a company or studio you choose. You do not hand over your password: you give MVP access through the platform’s own “add a team member” kind of feature and can take it back at any time, and MVP returns all access when the work ends.
How to check
The account’s registration details never change, and MVP works in the back end only through the access you gave it.
With creators, MVP takes a share only of commercial income actually earned, and every item of income and cost is shown to the creator
How to check
The creator sees each item of income and cost.
During a crisis, public statements go out in the name of the client or their company; MVP does not speak in its own name
How to check
Look at who signs the statement: you or your company.
Every application receives a reply, including those that are not a fit
How to check
After you apply, you hear back whatever the outcome.
The house rules edition
What has MVP done, and what can be checked in public?
By its own count, as of October 2026 MVP works with about 20 clients with more than 40 million combined followers, and its MVPSHOW brand has delivered several public show projects. Below are those numbers and the public work; the client list itself is not published, and where there is a note, the source can be opened and checked.
- Clients
- About 20, across different categories; together they have more than 40 million followers across platforms (MVP’s own count, as of October 2026)
- Registration
- Mega Volume Production Inc. is on the federal register at Corporations Canada, status Active; the number and the link are under company facts above. 北京十方众声传媒有限公司 can be looked up by name in China’s National Enterprise Credit Information Publicity System
- Shows and events (public projects)
- MVP puts on shows and events in North America under the MVPSHOW name. Its public projects include the official after-party of an international rapper’s Toronto tour date, a Hong Kong singer’s Toronto concert, the Canadian leg of a Korean girl group’s world tour, and Weibo’s Macau Cultural Exchange Night; several of them are in the company’s press release of March 2026.3 Shows are public events, announced by their presenters as the industry does; what stays confidential is who MVP manages, develops or runs channels for
- Cross-border brand marketing
- Since 2023 MVP has run social media ads abroad for Chinese companies and brands, Chinese-language PR and social media ads for international brands entering China, and creator partnerships in both directions between North American brands and creators in mainland China and Asia, including creator campaigns in China on Douyin, Weibo, Bilibili, WeChat and Xiaohongshu. This work continues; see brand marketing
- Official accounts
- Instagram @megavolumeproduction, TikTok @mvpstudioca, the LinkedIn company page and the official WeChat account
Notes
- Mega Volume Production Expands Concert Promotion to Advance North America-Asia Cultural Exchange
How does MVP handle the situations that come up most?
These are the four situations that come up most in this work, and what MVP does in each. They show how MVP works; none of them describes a particular client.
An account is impersonated, or content is reposted without permission
First the evidence is fixed (screenshots, screen recordings, links and times), then a complaint goes to the platform; if the platform does not act, to the official reporting channels; and where needed MVP works with outside lawyers on a letter or a claim. MVP organizes the evidence and follows it through; it does not give legal opinions. The channels are set out on Remedies.
Bad press breaks suddenly
First the facts are checked: what is true and what is rumour. Then MVP works out with you what to say, who says it and when. Statements go out in your name or your studio’s, never in MVP’s. Afterwards MVP deals with the false material that remains and gets regular content going again.
A brand comes with an offer
MVP first checks the brand’s public record and reputation and whether the deal suits you; one that does not is not taken further. For one that does, MVP negotiates the price, reads the contract, and follows delivery and payment. Nothing about you goes to the brand without your consent, and the brand is bound to confidentiality.
You are already signed with another agency
You can still ask. MVP first looks at what the existing contract covers: it does not help anyone breach a contract, and works only where there is no conflict, or after the existing contract has ended.
When was MVP founded, and how has it changed?
MVP was founded in 2023 as a North American agency for Chinese-speaking influencers and in cross-border influencer marketing, and adopted its talent management positioning in 2025; the brand work never stopped and is now its second line.
2023 Founded
MVP (Mega Volume Production, 十方众声) was founded, with its headquarters in Toronto, Canada, starting as an agency for Chinese-speaking creators building careers in North America.
From 2023 Cross-border brand marketing
MVP ran social media ads abroad for Chinese companies and brands and Chinese-language PR and social media ads for international brands entering China; it also connected North American brands with creators from mainland China and Asia and ran influencer marketing in China, covering content partnerships and promotion on Douyin, Weibo, Bilibili, WeChat and Xiaohongshu.
Concert promotion (ongoing)
MVP’s concert promotion business runs under the MVPSHOW brand (mvp-show.com), handling publicity planning and media outreach for concerts and cultural events in North America.
2025 Current positioning
MVP adopted its talent management positioning: long-term management of a small number of established clients, covering strategy, development, channel operations, partnerships and protection, without naming who it works with. Cross-border influencer marketing carried on, and with going-global social ads and China-entry PR and social ads it now makes up cross-border brand marketing, the line beside talent management.
How is MVP’s team organized?
MVP was founded by people from China and Canada who had worked for years in live shows and entertainment; the team and its partners have more than 15 years of experience in concert production, tour promotion, event planning and media marketing. The team works in three groups: strategy and talent management, content and channel operations, and partnerships and risk. A dedicated team looks after each client long-term; members’ names are not published. Legal matters are handled with outside law firms: MVP reviews contract risk and gathers evidence but does not give legal opinions. Filming and other specialist work is done with outside professional firms.
Strategy and talent management
Sets your positioning and annual plan, leads major negotiations, and is your main point of contact at MVP.
Content and channel operations
Plans content across platforms, runs accounts, reviews posts before they go out and analyzes results, so that you sound the same everywhere.
Partnerships and risk
Handles brand and partner introductions, contract risk review, evidence gathering, watching for bad press and crisis response. Before sharing your information with an outside partner, MVP gets your consent and requires the partner to keep it confidential.
Frequently asked questions
What does the Chinese name 十方众声 mean?
十方众声 (Shífāng Zhòngshēng) comes from the phrase 汇聚十方众声, “gathering voices from every direction”. It sounds the same as the Buddhist phrase 十方众生 (“all beings in the ten directions”) but is a different phrase with no connection to it; when searching in Chinese, note the character 声 (voice), not 生.
Are MVP, Mega Volume Production and 十方众声 the same company?
Yes. 十方众声 is the Chinese brand name, and MVP (Mega Volume Production) is the English one. The company registered in Canada is Mega Volume Production Inc.; the one registered in mainland China is 北京十方众声传媒有限公司, known for short as 十方众声传媒. Because “MVP” alone is used by many unrelated organizations, the company writes its name as “MVP 十方众声”, with the descriptor Confidential Talent & Brand Management.
What is the relationship between MVP and MVPSHOW?
MVPSHOW is the brand MVP uses for concert promotion, at mvp-show.com. Talent management and cross-border brand marketing run under the MVP 十方众声 name, at www.mvpdata.net. How to check a contact that claims to be from MVP is explained in the FAQ.
How can I verify that Mega Volume Production is a legitimate company?
Look up each legal entity: 北京十方众声传媒有限公司 by name in China’s National Enterprise Credit Information Publicity System,4 and Mega Volume Production Inc. in the federal registry, Corporations Canada, under corporation number 1646126-3.5 Check that the name, status and registered address match this page.
Notes
- 国家企业信用信息公示系统 (National Enterprise Credit Information Publicity System)
- Federal corporation information - 1646126-3
Talk to MVP about talent management or brand marketing
Talent, their teams and brands can send a request through the contact page; business in mainland China is contracted by 北京十方众声传媒有限公司, business elsewhere by Mega Volume Production Inc.