# What are third-party creator analytics tools?

> Third-party creator analytics tools are run by companies other than the content platforms and supply account and content data by scraping and estimation. Their figures are not the platforms' own, so they suit comparisons but cannot replace first-hand back-end data.

- URL: https://www.mvpdata.net/en/glossary/third-party-analytics
- Updated: 2026-09-30
- Also known as: Creator analytics, Influencer analytics tools, 第三方数据平台
- 简体中文: https://www.mvpdata.net/glossary/third-party-analytics

Third-party analytics tools draw on scraped public pages and statistical estimates rather than the content platform's own back-end data, so what they give is an estimate, not the platform's figure. In Chinese they are called 第三方数据平台 (dì-sān-fāng shùjù píngtái).

## What should a cross-check with third-party data watch for?

Cross-checks should avoid tools from the same group: Feigua, Qiangua, Youwang and Xigua data products all belong to Guoji, by the vendors' own account.[^1][^2] Two tools from the same source agreeing with each other proves little.

## Which third-party analytics tools are common in China?

Each in the vendor's own words:

- Newrank publishes daily, weekly and monthly influence rankings of accounts on WeChat Official Accounts, Xiaohongshu, Douyin and other platforms;[^3]
- Feigua Data supplies short-video and livestream data analysis for Douyin, Kuaishou and Bilibili.[^1]

## Further reading

- Long-term operations across platforms: [Channel operations](https://www.mvpdata.net/en/services/operations)

## Related terms

- [What is a KOL (key opinion leader) in marketing?](https://www.mvpdata.net/en/glossary/kol): A KOL (key opinion leader) is a person whose expertise or reach in a field shapes the opinions and purchase decisions of others. A KOC (key opinion consumer) reaches fewer people but feels closer to ordinary users.
- [What is an influencer (wanghong)?](https://www.mvpdata.net/en/glossary/influencer): An influencer is a person who has gained a large online audience through content, livestreams or online events and can sway its views or purchases. Influence measures reach; a personal brand measures lasting trust, and not every influencer has one.
- [What is a head influencer?](https://www.mvpdata.net/en/glossary/top-ip): A head influencer is a creator or public figure whose influence and commercial value rank at the head of their field or platform, in the Chinese industry's head, waist and tail tiers. Unlike "mega influencer", usually meaning one million-plus followers, the head tier is relative, not a follower count.

[^1]: 飞瓜数据-助力电商销量、营销声量双丰收 (Feigua Data), Fuzhou Guoji Information Technology Co., Ltd.. https://www.feigua.cn/ (Checked 2026-09-30, Vendor’s own claim, Unofficial translation)
[^2]: 果集 - 社交媒体全链路服务商 (Guoji), Guoji. https://www.guoji.pro/ (Checked 2026-09-30, Vendor’s own claim, Unofficial translation)
[^3]: 新榜——新媒体，找新榜 (Newrank), Newrank. https://www.newrank.cn/ (Checked 2026-09-30, Vendor’s own claim, Unofficial translation)