# What is sponsored-deal registration?

> Sponsored-deal registration is the industry's term for placing a sponsored post through a platform's official brand-deal platform, or flagging it with the platform's own tool, so the platform knows it is commercial content. It happens on the platform's side and runs alongside the legal duty to label advertising.

- URL: https://www.mvpdata.net/en/glossary/sponsored-deal-registration
- Updated: 2026-09-30
- Also known as: Branded content registration, Sponsored post registration, 商业合作报备
- 简体中文: https://www.mvpdata.net/glossary/sponsored-deal-registration

Sponsored-deal registration and advertising labels are two different things: the first happens in a platform's official brand-deal platform or labeling tool, the second is a legal requirement. Article 14 of China's Advertising Law requires advertising to be identifiable, so consumers can tell it is advertising;[^1] Article 9 of the Measures for the Administration of Internet Advertising requires content that promotes goods or services through knowledge sharing, experience posts or reviews with a purchase link attached to be clearly marked 广告 ("advertisement").[^2] The detailed labeling rules in China, the US and Canada are in [how a sponsored post must be labeled](https://www.mvpdata.net/en/services/operations#disclosure); the Chinese platforms' official brand-deal platforms are on [the platforms page](https://www.mvpdata.net/en/platforms). In Chinese, registration is 商业合作报备 (shāngyè hézuò bàobèi).

## What are the equivalent tools on North American platforms?

TikTok's Branded Content Policy requires content that promotes a third party's brand, product or service in exchange for payment or another incentive to be posted with the commercial content disclosure setting turned on.[^3] Meta has separate branded content policies for content that features, or is influenced by, a business partner for an exchange of value;[^4] such content carries the "Paid partnership" label.[^5]

## Further reading

- Publishing sponsored content across platforms: [Channel operations](https://www.mvpdata.net/en/services/operations)

## Related terms

- [What is a creator marketplace?](https://www.mvpdata.net/en/glossary/creator-marketplace): A creator marketplace is a brand-deal platform run by a content platform itself, where brands find creators, place orders, pay and see the results. An agency that wants to take deals for creators usually has to qualify on each platform separately.
- [What is a material connection?](https://www.mvpdata.net/en/glossary/material-connection): A material connection is the FTC's term for a relationship between an endorser and a brand that could affect how the audience weighs the endorsement, such as payment, employment, free products or a personal or family tie. Where one exists, it must be clearly disclosed.
- [What is a KOL (key opinion leader) in marketing?](https://www.mvpdata.net/en/glossary/kol): A KOL (key opinion leader) is a person whose expertise or reach in a field shapes the opinions and purchase decisions of others. A KOC (key opinion consumer) reaches fewer people but feels closer to ordinary users.

[^1]: 《中华人民共和国广告法》 (Advertising Law of the People’s Republic of China), Standing Committee of the National People’s Congress. Published 2021-04-29. https://www.samr.gov.cn/zw/zfxxgk/fdzdgknr/fgs/art/2023/art_5474cf75173c45d6a0379730fb4e8d97.html (Checked 2026-10-17, Unofficial translation)
[^2]: 《互联网广告管理办法》 (Measures for the Administration of Internet Advertising), State Administration for Market Regulation, 国家市场监督管理总局令第 72 号. Effective 2023-05-01. https://www.gov.cn/gongbao/2023/issue_10506/202306/content_6885261.html (Checked 2026-10-17, Unofficial translation)
[^3]: Branded Content Policy, TikTok. Effective 2026-08-31. https://www.tiktok.com/legal/page/global/bc-policy/en (Checked 2026-09-30, May be unavailable in mainland China)
[^4]: Other policies, Meta Transparency Center. https://transparency.meta.com/policies/other-policies/ (Checked 2026-09-30, May be unavailable in mainland China)
[^5]: Making it Easier for Brands and Creators to Collaborate on Instagram, Meta Newsroom. Published 2024-02-21. https://about.fb.com/news/2024/02/creator-marketplace-for-brands-and-creators-to-collaborate-on-instagram/ (Checked 2026-09-30, May be unavailable in mainland China)