# Cross-border influencer marketing

> MVP (Mega Volume Production, 十方众声) has run cross-border influencer marketing since 2023, in both directions: it connects North American brands with creators in mainland China and Asia, and Chinese brands with Chinese-speaking creators in North America, and runs creator campaigns inside China too. One MVP team finds and vets creators, negotiates, reviews content and its ad disclosure, and reports results against platform data.

- URL: https://www.mvpdata.net/en/brands/influencer-marketing
- Updated: 2026-10-15
- 简体中文: https://www.mvpdata.net/brands/influencer-marketing

## What does MVP do as a cross-border influencer marketing agency?

MVP finds the right creators for a brand, closes the deal and stays with the campaign through posting and the review afterwards. It works in both directions: North American brands looking for creators in mainland China and Asia, and Chinese brands looking for Chinese-speaking creators in North America. MVP has done this work in North America since 2023, and it also runs creator campaigns for brands inside China. For the terms, see the glossary entries [KOL](https://www.mvpdata.net/en/glossary/kol) and [influencer](https://www.mvpdata.net/en/glossary/influencer).

The work is split like this:

- **What MVP does**: finds creators who fit your product and market, checks their account data, writes the brief, negotiates fees and schedules, reviews content and its ad disclosure before it goes live, and reports the results to you.
- **What the creator does**: makes and posts the content to the agreed brief.
- **What you do**: explain the product, the target market and what must not be said, ship samples on schedule, and approve the creators and the final content.

A creator MVP represents takes part only with that creator's consent. MVP does not name the brands or creators it has worked with and publishes no case studies; see [confidentiality](https://www.mvpdata.net/en/confidentiality).

Fees, eligibility and other questions common to all brand work are answered once, in [the brand marketing FAQ](https://www.mvpdata.net/en/brands#faq).

## Which brands work with MVP on influencer marketing?

MVP mainly works with two kinds of brand: North American brands entering China that need Chinese creators, and Chinese brands entering North America that need Chinese-speaking creators there. Brands that only want creators inside China can get in touch too. If you also need ads on Chinese platforms, a Chinese press release, or ads on Western platforms, see the two services below.

- [China entry: PR and social media ads for foreign brands](https://www.mvpdata.net/en/brands/china-entry): MVP (Mega Volume Production, 十方众声) helps foreign brands enter China. It distributes Chinese-language press releases and works with the media, runs ads on Douyin, Xiaohongshu (RedNote), WeChat and Channels, Weibo, Bilibili, Kuaishou and Baidu, sets up and runs official Chinese accounts, and connects brands with Chinese creators. One team runs all four, in ad accounts opened in MVP's name, with reach and ROI targets written into the contract.
- [Social media advertising for Chinese brands going global](https://www.mvpdata.net/en/brands/go-global): MVP (Mega Volume Production, 十方众声) helps Chinese companies and brands grow abroad, mainly in North America: it runs ads on TikTok, Facebook and Instagram, Google and YouTube, X and LinkedIn, manages official accounts, brings in overseas creators and distributes English press releases. Ad accounts are opened in MVP’s name and MVP settles the spend, and reach and ROI targets can be written into the contract.

## Which creators can North American and Chinese brands reach through MVP?

MVP connects North American brands with creators in mainland China and Asia, Chinese brands with Chinese-speaking creators in North America, and brands already in China with creators on Chinese platforms. In keeping with its confidentiality, this page names kinds of creator and platforms, never people.

- **North American brands: creators in mainland China and Asia**: Chinese-language creators on Douyin, Xiaohongshu (RedNote), Weibo, Bilibili and WeChat, who explain your product to Chinese consumers, what Chinese marketers call [zhongcao](https://www.mvpdata.net/en/glossary/zhongcao) (seeding). Most deals in China are booked and settled through the platforms' own creator marketplaces, such as Ocean Engine Xingtu (巨量星图), Xiaohongshu Pugongying (蒲公英), Tencent Marketing Huxuan (互选), Weibo Weirenwu (微任务) and Bilibili Huahuo (花火); their rules are on [the platforms page](https://www.mvpdata.net/en/platforms#china). For ads and Chinese press releases as well, see [China entry: PR and social ads](https://www.mvpdata.net/en/brands/china-entry).
- **Chinese brands: Chinese-speaking creators in North America**: Chinese-speaking creators living in North America who post on TikTok, Instagram and YouTube, in Chinese, English or both. The official brand-deal platforms there are TikTok One, Meta Creator Marketing Hub and YouTube Creator Partnerships; their rules are on [the platforms page](https://www.mvpdata.net/en/platforms#north-america). For ads on Western platforms as well, see [Going global: social ads](https://www.mvpdata.net/en/brands/go-global).
- **Creator campaigns inside China**: Brands already selling in China can run creator campaigns there alone. The platforms and marketplaces are those in the first item, and the selection, negotiation, review and reporting work the same way as across borders.

## What does cross-border influencer marketing include?

MVP's cross-border influencer marketing has five parts, from finding creators to the review after the campaign.

- **Finding and vetting creators**: MVP draws up a shortlist from your product, market and budget, then checks whether the account data is real: the platform back end counts and screenshots are reference only (see [which data to trust](https://www.mvpdata.net/en/approach#data-sources)); how to spot inflated followings is under [how to tell whether followers are real](https://www.mvpdata.net/en/ip#audience-quality) and the glossary entry [audience quality](https://www.mvpdata.net/en/glossary/audience-quality).
- **Briefs and negotiation**: MVP turns your requirements into the creator brief: the points to make, what must not be said, the format and the schedule. It then negotiates the fee, the rounds of revision and where the content may be used. A brief going to creators in another market has to be rewritten; what changes is in [the next section](#localize).
- **Content review and ad disclosure**: Before anything goes live, MVP checks it against the brief and the rules where it will run: whether any product claim goes too far, and whether the sponsored post is labeled as the rules require. The labeling rules for China, the US and Canada are in [the three-country table](https://www.mvpdata.net/en/services/operations#disclosure); the terms are explained under [material connection](https://www.mvpdata.net/en/glossary/material-connection) and [sponsored-deal registration](https://www.mvpdata.net/en/glossary/sponsored-deal-registration).
- **Paid amplification**: Content that performs well can be boosted with the creator's permission: in China with boost tools such as DOU+ and Xiaohongshu Shutiao, in North America with TikTok Spark Ads and Instagram partnership ads; the tools are listed under [platforms and tools](https://www.mvpdata.net/en/services#toolkit). What the contract must say when a creator's content runs as an ad is under [contract points for running a creator's post as an ad](https://www.mvpdata.net/en/services/partnerships#ad-rights).
- **Data and review**: After posting, MVP pulls reach, engagement and conversion data from the platform back ends, compares it with the goals set before launch, and reports to you; the results inform the next round of creator selection and pricing.

## What has to change when one brief goes to creators in China and in North America?

When MVP adapts a brief for creators in the other market, at least five things change: where the deal is booked, how the ad is labeled, what may be said about the product, whether the creator must have used it, and whether the content may be run as an ad. A brand working with creators in both markets should plan for all five from the start.

- **Where the deal is booked**: Each market books deals through different marketplaces, and the brand needs an account ready on the right one. In China most creator deals are booked through the platform's own marketplace; to book on Xiaohongshu's Pugongying, for example, a brand first verifies its company, as [the platforms page](https://www.mvpdata.net/en/platforms#xiaohongshu) sets out. The North American counterparts are TikTok One, Meta Creator Marketing Hub and YouTube Creator Partnerships. TikTok One is where advertisers find creators, produce videos and analyze ad performance;[^1] the rules for the other two are on [the platforms page](https://www.mvpdata.net/en/platforms#north-america). What these marketplaces have in common is in the glossary entry [creator marketplace](https://www.mvpdata.net/en/glossary/creator-marketplace).
- **How the ad is labeled**: Both markets require viewers to see at once that a post is an ad, but the wording differs: China requires the label 广告 ("advertisement"), while North America requires the relationship between creator and brand to be disclosed; the rules are in [the three-country table](https://www.mvpdata.net/en/services/operations#disclosure). The brief should also name the platform's own disclosure tool. On YouTube, for example, a creator ticks Paid Promotion in YouTube Studio and a disclosure label appears at the start of the video; YouTube adds that creators and their partners are each responsible for meeting the legal requirements.[^2]
- **What may be said about the product**: In China, advertisements may not use words such as "national level", "highest level" or "best" (Advertising Law, Article 9(3)), and advertisements for medical treatment, drugs, medical devices, health foods and some other categories must pass review by the advertising review authority before they run (Article 46).[^3] Taglines that work in North America have to be checked against these rules before they are translated into a Chinese brief.
- **Whether the creator must have used the product**: China's Advertising Law says an endorser may not recommend or vouch for goods they have not used or services they have not received (Article 38).[^3] A creator who recommends a product in their own name may be treated as an endorser, so a campaign with Chinese creators has to schedule time for samples and trial use; samples sent across the border also need time for shipping and customs.
- **Whether the content may run as an ad**: If a brand wants to run a creator's content as ads, the brief and the contract must say in advance where, for how long and under what permission; ads run inside a platform also go through that platform's own authorization. The contract points are under [contract points for running a creator's post as an ad](https://www.mvpdata.net/en/services/partnerships#ad-rights).

## How does a cross-border creator campaign run?

MVP's cross-border creator campaigns run in five steps, from your request to the review after the campaign.

1. **Send your request**: On the [contact page](https://www.mvpdata.net/en/contact), choose the brand option that describes you and set out the product, the target market, the kind of creator you want and a rough budget.
2. **Scoping and quote**: You and MVP agree the goals, platforms and timing, and MVP sends a proposal and a quote based on what you need.
3. **Creator selection and contract**: MVP proposes creators with their data and you approve the selection; a creator MVP represents takes part only with their consent. The contract follows; which company signs it depends on where the business is, as set out in the [FAQ](https://www.mvpdata.net/en/faq#about).
4. **Production and posting**: The creator makes the content to the brief. Before posting, MVP checks it against the brief and the rules where it will run, and it goes live once you approve; any paid boost runs as agreed.
5. **Review**: MVP pulls the data from the platform back ends, reports it against the goals set before launch, and recommends what to do in the next round.

## Frequently asked questions

### Can a brand ask for a specific creator?

Yes, you can name the creators you would like. A creator MVP represents is approached only with their consent; any other creator is contacted by MVP, and a quote follows only if they are interested. MVP does not publish who it represents and will not confirm whether a particular creator is one of them.

### How do I find Chinese-speaking influencers in the US or Canada for my brand?

Start by sending a request through the [contact page](https://www.mvpdata.net/en/contact): under "Which describes you", choose "Brand looking for creators to work with" (or "Chinese company or brand going overseas" if you also want ads or press releases abroad), and state the product, the audience you want and your budget. MVP does not hand out creator lists; it proposes creators for your brief. You can also search yourself on official marketplaces such as TikTok One and Meta Creator Marketing Hub; see [the platforms page](https://www.mvpdata.net/en/platforms#north-america).

### How is booking creators yourself on Pugongying or TikTok One different from working through MVP?

The difference is who does the cross-market work. An official marketplace handles finding, booking and paying creators; MVP selects creators for each market, checks their data, rewrites the brief, negotiates, reviews content and its ad disclosure, and reviews results from both markets together. Deals that can be booked through an official marketplace are still booked there.

### What data does a brand get after a creator posts?

You get the platform's own post-campaign data and MVP's review. Each platform reports different measures: Xingtu, for example, groups post-campaign results into five sets covering reach, search, conversion, audience assets and viewer profile;[^4] TikTok One also lets advertisers analyze ad performance.[^5] Which figures to track can be agreed in the proposal in advance.

## Related services

Cross-border influencer marketing is one of MVP's three brand marketing services; each platform's official brand-deal platform is on the platforms page. If you are a creator looking for brand deals, see brand partnerships.

- [Cross-border brand marketing: going global and entering China](https://www.mvpdata.net/en/brands): MVP (Mega Volume Production, 十方众声) has run cross-border brand marketing between China and North America since 2023: ads for Chinese brands on TikTok, Meta and Google; Chinese press releases and ads on Douyin and Xiaohongshu for foreign brands; and creators matched both ways. One team runs ads, official accounts, PR and creators, through ad accounts in MVP’s name, with reach and ROI targets written into the contract.
- [Brand-deal platforms and agency rules in China and North America](https://www.mvpdata.net/en/platforms): MVP (Mega Volume Production, 十方众声) has compiled the official brand-deal platforms of the main content platforms in China and North America. Each platform runs its own marketplace, an agency has to qualify on each separately, and fees, settlement and agency requirements all differ. This page states only what the platforms publish, with the date each rule was checked.
- [Brand partnerships agency for creators, celebrities and founders](https://www.mvpdata.net/en/services/partnerships): MVP (Mega Volume Production, 十方众声) works as a brand partnerships agency for creators, celebrities, founders and companies. It finds brand, platform, media, entertainment and live-event deals that fit you, negotiates fees and contracts, and follows delivery and payment, all through its own team. Every deal is checked for fit with your positioning before negotiation begins. Brands looking for creators: see [cross-border influencer marketing](https://www.mvpdata.net/en/brands/influencer-marketing).

## Send MVP your creator brief

On the contact page, choose the brand option that describes you and set out the product, target market, the creators you have in mind and a budget range; MVP follows up with proposed creators and a quote.

[Apply](https://www.mvpdata.net/en/contact)

## Further reading

- [Ad Standards Influencer Disclosure Guidelines 2025: What Changed](https://www.mvpdata.net/en/insights/canada-influencer-disclosure-2025): The Fall 2025 edition of the Ad Standards influencer disclosure guidelines, current as of October 2026, changes the Fall 2023 edition this way: it accepts #Gifted and #InvitedGuest, lets a clear paid-partnership tool stand on its own, and adds guidance on safe zones, affiliate links, child audiences, and AI-generated influencers and images. The guidelines are the Canadian advertising industry's own recommended practice; the law behind them is the Competition Act, enforced by the Competition Bureau.
- [China Advertising Law absolute terms: when an ad may say “best”](https://www.mvpdata.net/en/insights/china-ad-law-absolute-terms): China’s Advertising Law bans absolute terms such as “national-level”, “highest-grade” and “best” in Article 9(3), and as of October 2026 local regulators apply it with SAMR’s 2023 Enforcement Guidelines on Absolute Terms in Advertising. A claim that points at the product and fits none of the guidelines’ nine carve-outs can cost the advertiser a fine of CNY 200,000 to 1,000,000; a first use with slight harm, promptly corrected, may go unpunished.
- [China Celebrity Endorsement Rules: Who Can Endorse What in 2026](https://www.mvpdata.net/en/insights/china-celebrity-endorsement-rules): As of October 2026, China's celebrity endorsement rules bar celebrities from endorsing medical services, drugs, medical devices, health foods, foods for special medical purposes, tobacco or off-campus tutoring, under the Advertising Law and the 2022 guiding opinions of seven departments. An endorser may recommend only products they have used, and no one under ten or penalised for a false endorsement in the past three years may endorse. A rule-breaking endorser forfeits the illegal gains, pays a fine of one to two times that amount, and shares liability with the brand when a false health-related ad harms consumers.
- [Do Chinese influencers need a degree? What the rules actually say](https://www.mvpdata.net/en/insights/china-influencer-qualification-rules): As of October 2026, no Chinese rule requires influencers to hold a degree: those posting on medicine, finance, law or education must pass a platform credential check of their professional qualification, service credentials or background, and livestream hosts must also file a professional qualification with the platform. Health accounts face the strictest checks, with licences and proof of employment verified. The October 2025 "degree law" reports cite no official document.
- [China's Livestream E-commerce Rules 2026: Host and MCN Duties](https://www.mvpdata.net/en/insights/china-live-commerce-rules-2026): As of October 2026, livestream selling in China is governed by the Measures for the Supervision and Administration of Livestream E-commerce (SAMR and CAC Order No. 117), in force since February 1, 2026. Hosts may not make false claims, use AI to fabricate information or impersonate others, and carry endorser duties when a stream is advertising; MCNs must verify hosts, sign agreements, train and manage them, vet and sign with the live rooms they work with, and check sellers' papers when they pick products.
- [China Social Media Users 2026: Official Numbers by Platform](https://www.mvpdata.net/en/insights/china-social-media-users): As of October 2026, WeChat leads the China social media platforms that report users: Tencent puts combined Weixin and WeChat monthly active users at 1.439 billion as of June 30, 2026. Kuaishou averaged 797.3 million MAU over the quarter, Weibo 561 million, QQ 520 million and Bilibili 371 million, all in Q2 2026 results, while Douyin and Xiaohongshu (RedNote) publish no regular user numbers. China had 1.125 billion internet users at the end of 2025, 1.114 billion of them on social networks, according to CNNIC.
- [Chinese Population in Canada and the US: Census Data by City](https://www.mvpdata.net/en/insights/chinese-audience-canada-us): As of October 2026, official counts put about 1.7 million Chinese people in Canada (4.7% of the population, 2021 Census) and 5.83 million people of Chinese origin, excluding Taiwanese, in the United States (2024 American Community Survey). Nearly 70% of Chinese Canadians live in the Toronto and Vancouver metro areas, and 3.73 million Americans aged 5 and over speak Chinese at home. Origin counts and language counts overlap and cannot be added together.
- [Douyin Xingtu Fees 2026: What Brands, Creators and MCNs Pay](https://www.mvpdata.net/en/insights/douyin-xingtu-fees): As of October 2026, Xingtu (巨量星图), Douyin's creator marketplace, charges both sides: brands pay 5% on top of the creator fee (10% on open submissions, nothing for now on Xingguang orders), and creators have 5% deducted, or 3% where an MCN settles. The rates are in the Settlement Management Rules in force since January 1, 2026. On a direct booking of RMB 10,000, the brand pays RMB 10,500 and an individual creator receives RMB 9,500 before tax.
- [How Much Does It Cost to Advertise on Xiaohongshu (RedNote)?](https://www.mvpdata.net/en/insights/xiaohongshu-advertising-cost): As of October 2026, advertising on Xiaohongshu (RedNote) costs money in three places: creator collaborations booked through Pugongying, where the brand pays the creator’s own flat rate plus a 10% platform service fee; Juguang ads in the feed and search, bought by CPC or CPM auction from a prepaid balance; and boosts for single notes, where a Pugongying content boost costs RMB 25 per 1,000 impressions. On top come RMB 600 to verify an enterprise professional account plus RMB 600 a year, and a refundable deposit of RMB 30,000–150,000 in 68 regulated sub-sectors such as health, finance and education.

[^1]: About TikTok One for advertisers, TikTok Business Help Center. https://ads.tiktok.com/help/article/about-tiktok-one (Checked 2026-10-14, May be unavailable in mainland China)
[^2]: Add branded content restrictions & disclosure labels, YouTube Help. https://support.google.com/youtube/answer/154235 (Checked 2026-10-14, May be unavailable in mainland China)
[^3]: 《中华人民共和国广告法》 (Advertising Law of the People’s Republic of China), Standing Committee of the National People’s Congress. Published 2021-04-29. https://www.samr.gov.cn/zw/zfxxgk/fdzdgknr/fgs/art/2023/art_5474cf75173c45d6a0379730fb4e8d97.html (Checked 2026-10-17, Unofficial translation)
[^4]: 巨量星图 (Xingtu), Ocean Engine. https://www.xingtu.cn/ (Checked 2026-09-30, Unofficial translation)
[^5]: About TikTok One for advertisers, TikTok Business Help Center. https://ads.tiktok.com/help/article/about-tiktok-one (Checked 2026-10-14, May be unavailable in mainland China)